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Did the Saudi Youth Anticipate the Reactions To Mecca’s Snapchat Feature?

It remains unclear what exactly drove KSA users to ask for Mecca to be a featured story on Snapchat for Laylat Al Qadr. On July 8th, local users turned to Twitter with an outpour of tweets asking the platform to show Mecca on the holy night and share how Muslims from all over the world come together in prayer, peacefully. Continue reading Did the Saudi Youth Anticipate the Reactions To Mecca’s Snapchat Feature?

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Google Maps April Fool 2015: The PacMan Locations. You’re Welcome.

Google Maps is quickly setting itself up as the master of April Fool gigs. Last year’s stunt featured a Pokemon hunt with little monsters scattered across all iconic landmarks of the world. More details about Google’s 2014 Pokehunt here. This year, it’s PacMan – the redefined version in real life locations. The game follows the standard arcade rules, plus a few more dimensions. PacMan can now go diagonal, across little alleys and through passageways … Continue reading Google Maps April Fool 2015: The PacMan Locations. You’re Welcome.

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Dubai Madame: Ezra Santos’ Fashion Show, Glamour and Temptation

On April 27th 2010, Ezra Santos’ first solo fashion show “In the Beginning” aspires to show the women of Dubai the world of temptation they carry within them. Held at Madinat Jumeirah, ladies can expect a collection highlighting the feminine and alluring side of being a woman. “It’s all about Eve.” He smiles. “It’s all about the sin”. His atelier reflects his edgy sense of … Continue reading Dubai Madame: Ezra Santos’ Fashion Show, Glamour and Temptation

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Superbowl 2015: NationWide’s Grim Spot Proves Social Buzz Matters

Yes, insurance company NationWide did bring up a dead child at the Superbowl, one of the biggest events in sports and entertainment. In their ad spot, we see an adorable little boy narrating all the things he will never do because.. he is dead. He died from a household accident, so #MakeSafeHappen. Grim. The aim was to raise awareness about preventable accidents. It was one of the most … Continue reading Superbowl 2015: NationWide’s Grim Spot Proves Social Buzz Matters

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Arabian Gazette: Four Steps to an Outreach Program

Sneezers. Or as they are more commonly known, social influencers. The popular kids on the block, so to speak. This type of social user has a high reach, as defined both by number of followers and who these followers are. As published in Arabian Gazette, the article below covers how to differentiate influencers from brand ambassadors, how to build a connection with them and eventually use them as … Continue reading Arabian Gazette: Four Steps to an Outreach Program

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21st Century “Tazbeet”? Axe Egypt’s Got You.

Axe’s target audience is crystal clear: man, single, wants girl. The brand positioning leaves no room for doubt either: Axe gets you the ladies. In Egypt, the concept was successfully taken one step further to support the launch of the product’s new look. The creative direction of the marketing campaign is best pegged by its hash tag تطور_التظبيط#, or in English the evolution of hooking up. In a catchy tune, Axe … Continue reading 21st Century “Tazbeet”? Axe Egypt’s Got You.

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Dubai Lynx & YouTube Reveal 7-Day Brief Competition

Powered by YouTube, the Dubai Lynx 7-Day Brief competition is exactly that: a seven day challenge. Aspiring filmmakers of the MENA region are given a one week notice to create a video raising awareness for a global NGO. Announced on January 14th 2015, this year’s brief is in collaboration with UN WOMEN, the UN’s organization for gender equality. Deadline for submission is January 21st at … Continue reading Dubai Lynx & YouTube Reveal 7-Day Brief Competition

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#MyDubai, Now A New Icon For The City

In celebration of #MyDubai’s first birthday on January 5th 2015, the city’s storytellers will be able to see their images and videos displayed on a 19.5m x 19.5m LED screen set near Burj Khalifa for the duration of the month. The content will be pulled from the official Instagram account @MyDubai, referred to as the initiative’s e-museum, which has been actively sharing posts from the community … Continue reading #MyDubai, Now A New Icon For The City

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Is Ello a different social media animal?

Facebook, Twitter, Instagram and even Snapchat all launched with promises of protecting user data and existing only for virtual interaction. But fan bases grew, privacy statements bent and today we are more or less sitting ducks for marketeers to target their promoted campaigns at. And then came Ello. Simple, clean-cut and with an ad-free promise. Their manifesto alone, here, should be enough to send all … Continue reading Is Ello a different social media animal?