Powered by YouTube, the Dubai Lynx 7-Day Brief competition is exactly that: a seven day challenge. Aspiring filmmakers of the MENA region are given a one week notice to create a video raising awareness for a global NGO.
Announced on January 14th 2015, this year’s brief is in collaboration with UN WOMEN, the UN’s organization for gender equality. Deadline for submission is January 21st at noon.
Applicants are asked to help UN WOMEN raise funds to set 24-hour hotlines dedicated to survivors of domestic violence. In a video no longer than two minutes, they need to convey a strong sense of urgency while reinforcing that household violence against women is an unspoken reality in the region with no support system for its victims.
Video entries will also have need to hook viewers from the first 5 seconds to combat YouTube’s “skip ad” feature while the ending scenes will need to drive home the message and display the donation link donate.unwomen.org
Two winners will be selected to win a trip to Dubai Lynx 2015 and Cannes Lions 2015 by a panel of regional representatives from the creative field. Initial shortlisting will happen from January 25th until February 8th, and winners will be announced on the 11th of March 2015.
Panel will be comprised of:
– Ramsey Naja, chief creative officer, JWT, MENA
– Omar Abbas, director, Collective, UAE
– May Al Saleh, managing partner and creative director, Lots of Joy Production, Kuwait
– Fadi Elchamaa, chief creative officer, Agency 222, Qatar
– Malek Ghorayeb, regional executive creative director, Leo Burnett, MENA
– Patrick Honein, executive creative director, Momentum – FP7, UAE
– Ramzi Moutran, executive creative director, Memac Ogilvy & Mather, UAE
– Maya Saab, executive creative director, Spirit, Lebanon
– Fadi Yaish, regional executive creative director, Impact BBDO, MENA
Those up for the challenge can enter their work through Dubai Lynx’s Youtube channel, which also provides further details on the brief and the eligibility rules.