Arabian Gazette: Four Steps to an Outreach Program

Sneezers. Or as they are more commonly known, social influencers.

The popular kids on the block, so to speak. This type of social user has a high reach, as defined both by number of followers and who these followers are.

As published in Arabian Gazette, the article below covers how to differentiate influencers from brand ambassadors, how to build a connection with them and eventually use them as a launch pad for product awareness.

Social Media: Four Steps to an Outreach Program

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