#SaveStevesJob, Dubai newest “initiative”

#SaveStevesJob could very well be the first marketing strategy of its kind in the UAE. Rather than directly promote a product, the campaign turned the spotlight on the actual person behind it- Steve Worobec. Steve is responsible for the marketing of Insydo, a startup online guide to Dubai, and is calling on the city to use the service in order to #SaveStevesJob. As the website reveals, “he’s pumped half his budget into … Continue reading #SaveStevesJob, Dubai newest “initiative”

What Really Happens on Tinder – A True Story

I originally intended this piece to be in a darker tone. I set out to write it struggling with the personal bias that the application is no more than a quick and easy hook-up tool for people who, for whatever reason, are not in a place where they can give more of themselves to someone. While not an unfounded point of view considering the application’s … Continue reading What Really Happens on Tinder – A True Story

Did the Saudi Youth Anticipate the Reactions To Mecca’s Snapchat Feature?

It remains unclear what exactly drove KSA users to ask for Mecca to be a featured story on Snapchat for Laylat Al Qadr. On July 8th, local users turned to Twitter with an outpour of tweets asking the platform to show Mecca on the holy night and share how Muslims from all over the world come together in prayer, peacefully. Continue reading Did the Saudi Youth Anticipate the Reactions To Mecca’s Snapchat Feature?

Coca-Cola Just Removed Their Label. And Their Media.

Coca-Cola MENA took a bold stance this Ramadan and broke free from the typical CSR campaigns that flood social media during the Holy Month. In the UAE and in Egypt, the soda giant set new marketing heights for what can be achieved in the region. Both activations fall in line with the brand’s global campaign “Let’s Take an Extra Second”, encouraging people to see beyond stereotypes. … Continue reading Coca-Cola Just Removed Their Label. And Their Media.

Google Maps April Fool 2015: The PacMan Locations. You’re Welcome.

Google Maps is quickly setting itself up as the master of April Fool gigs. Last year’s stunt featured a Pokemon hunt with little monsters scattered across all iconic landmarks of the world. More details about Google’s 2014 Pokehunt here. This year, it’s PacMan – the redefined version in real life locations. The game follows the standard arcade rules, plus a few more dimensions. PacMan can now go diagonal, across little alleys and through passageways … Continue reading Google Maps April Fool 2015: The PacMan Locations. You’re Welcome.

Dubai Madame: Ezra Santos’ Fashion Show, Glamour and Temptation

On April 27th 2010, Ezra Santos’ first solo fashion show “In the Beginning” aspires to show the women of Dubai the world of temptation they carry within them. Held at Madinat Jumeirah, ladies can expect a collection highlighting the feminine and alluring side of being a woman. “It’s all about Eve.” He smiles. “It’s all about the sin”. His atelier reflects his edgy sense of … Continue reading Dubai Madame: Ezra Santos’ Fashion Show, Glamour and Temptation

Superbowl 2015: NationWide’s Grim Spot Proves Social Buzz Matters

Yes, insurance company NationWide did bring up a dead child at the Superbowl, one of the biggest events in sports and entertainment. In their ad spot, we see an adorable little boy narrating all the things he will never do because.. he is dead. He died from a household accident, so #MakeSafeHappen. Grim. The aim was to raise awareness about preventable accidents. It was one of the most … Continue reading Superbowl 2015: NationWide’s Grim Spot Proves Social Buzz Matters

Has My Degree Been Made.. Obsolete??

I graduated in Journalism in 2011. I’m sure we can all agree, it is not that far back. It hasn’t even been a decade, but what does that mean in an industry moving this fast? Social Media Marketing was barely a thing when I finished my university studies. Today, it has infiltrated nearly every sector of the communications field. It leaked into PR activities, marketing … Continue reading Has My Degree Been Made.. Obsolete??

Arabian Gazette: Four Steps to an Outreach Program

Sneezers. Or as they are more commonly known, social influencers. The popular kids on the block, so to speak. This type of social user has a high reach, as defined both by number of followers and who these followers are. As published in Arabian Gazette, the article below covers how to differentiate influencers from brand ambassadors, how to build a connection with them and eventually use them as … Continue reading Arabian Gazette: Four Steps to an Outreach Program