Google Maps April Fool 2015: The PacMan Locations. You’re Welcome.

Google Maps is quickly setting itself up as the master of April Fool gigs. Last year’s stunt featured a Pokemon hunt with little monsters scattered across all iconic landmarks of the world. More details about Google’s 2014 Pokehunt here. This year, it’s PacMan – the redefined version in real life locations. The game follows the standard arcade rules, plus a few more dimensions. PacMan can now go diagonal, across little alleys and through passageways … Continue reading Google Maps April Fool 2015: The PacMan Locations. You’re Welcome.

Superbowl 2015: NationWide’s Grim Spot Proves Social Buzz Matters

Yes, insurance company NationWide did bring up a dead child at the Superbowl, one of the biggest events in sports and entertainment. In their ad spot, we see an adorable little boy narrating all the things he will never do because.. he is dead. He died from a household accident, so #MakeSafeHappen. Grim. The aim was to raise awareness about preventable accidents. It was one of the most … Continue reading Superbowl 2015: NationWide’s Grim Spot Proves Social Buzz Matters

Is Ello a different social media animal?

Facebook, Twitter, Instagram and even Snapchat all launched with promises of protecting user data and existing only for virtual interaction. But fan bases grew, privacy statements bent and today we are more or less sitting ducks for marketeers to target their promoted campaigns at. And then came Ello. Simple, clean-cut and with an ad-free promise. Their manifesto alone, here, should be enough to send all … Continue reading Is Ello a different social media animal?

#YesAllWomen: Stop Repackaging Gender Discrimination

On Friday May 23, Elliot Rodger, 22, went on a killing spree in Santa Barbara murdering 6 people and harming at least 13 before allegedly taking his own life. In a manifesto he had previously written titled “My Twisted World: The Story of Elliot Rodger”, he outlines his intentions of causing harm and his hatred towards women in particular for their rejection of him. What transpired next on Twitter is … Continue reading #YesAllWomen: Stop Repackaging Gender Discrimination

MTV Movie Awards 2014: Grumpy Cat, Twitter Mirror and a Reporter Gone Rogue

This year’s MTV Movie Awards aired on April 13th and brought in over 2M interactions from #MTVMovieAwards alone. It also ruled Nielsen’s Twitter list at first place for the week, outshining Game of Thrones and Mad Men. Below are some of the stronger points of the ceremony’s social media approach: TWITTER MIRROR One of the more interesting social extensions was Twitter Mirror. This is a nifty new … Continue reading MTV Movie Awards 2014: Grumpy Cat, Twitter Mirror and a Reporter Gone Rogue

Why The Whole Realm Tweeted for #GameOfThrones

The long anticipated S4 premiere of Game of Thrones was both the most watched and the most social HBO episode to date, two achievements that seem to go hand in hand. #GameOfThrones and the direct account mentions alone brought in over 455K interactions on April 6th, the night of the launch. In parallel, it aired to 6.6M viewers, taking home the title for most watched HBO … Continue reading Why The Whole Realm Tweeted for #GameOfThrones

New Vine Messages and What It Means for Brands

Vine has been introducing some small changes here and there since the platform launched. We have seen subtle design and feature updates, like filtering between reposts and user content,moving segments around when creating a video and being able to save clips for later. Vine Messages is the first change that introduces a new form of interaction. Users are now able to send 6 second videos as private messages … Continue reading New Vine Messages and What It Means for Brands

Google Maps April Fool 2014: Be The Pokemon Master!

Kudos to Google for a very creative April Fool’s. They hid 150 Pokémons around the world on Google Maps and asked players to catch ’em all. Winning prize is the chance to be “Pokemon Master” at Google. If only. Below are some location tips for the competitive souls like me trying to own this for bragging rights. Googleplex – there are loads there, move around the map USA – … Continue reading Google Maps April Fool 2014: Be The Pokemon Master!

Can Instagram Be More Brand-Friendly? Please.

Wishful thinking on new features I hope Instagram will someday consider. It would be nice if the biggest platform to date focused on visual was a bit more brand friendly. VERIFIED ACCOUNTS Verified accounts would not hurt. In fact, they would make a lot of lives (or maybe just mine) a lot easier. If a brand is to rely solely on social media for account exposure, it becomes … Continue reading Can Instagram Be More Brand-Friendly? Please.