What Really Happens on Tinder – A True Story

I originally intended this piece to be in a darker tone. I set out to write it struggling with the personal bias that the application is no more than a quick and easy hook-up tool for people who, for whatever reason, are not in a place where they can give more of themselves to someone. While not an unfounded point of view considering the application’s … Continue reading What Really Happens on Tinder – A True Story

Superbowl 2015: NationWide’s Grim Spot Proves Social Buzz Matters

Yes, insurance company NationWide did bring up a dead child at the Superbowl, one of the biggest events in sports and entertainment. In their ad spot, we see an adorable little boy narrating all the things he will never do because.. he is dead. He died from a household accident, so #MakeSafeHappen. Grim. The aim was to raise awareness about preventable accidents. It was one of the most … Continue reading Superbowl 2015: NationWide’s Grim Spot Proves Social Buzz Matters

Has My Degree Been Made.. Obsolete??

I graduated in Journalism in 2011. I’m sure we can all agree, it is not that far back. It hasn’t even been a decade, but what does that mean in an industry moving this fast? Social Media Marketing was barely a thing when I finished my university studies. Today, it has infiltrated nearly every sector of the communications field. It leaked into PR activities, marketing … Continue reading Has My Degree Been Made.. Obsolete??

Is Ello a different social media animal?

Facebook, Twitter, Instagram and even Snapchat all launched with promises of protecting user data and existing only for virtual interaction. But fan bases grew, privacy statements bent and today we are more or less sitting ducks for marketeers to target their promoted campaigns at. And then came Ello. Simple, clean-cut and with an ad-free promise. Their manifesto alone, here, should be enough to send all … Continue reading Is Ello a different social media animal?

#YesAllWomen: Stop Repackaging Gender Discrimination

On Friday May 23, Elliot Rodger, 22, went on a killing spree in Santa Barbara murdering 6 people and harming at least 13 before allegedly taking his own life. In a manifesto he had previously written titled “My Twisted World: The Story of Elliot Rodger”, he outlines his intentions of causing harm and his hatred towards women in particular for their rejection of him. What transpired next on Twitter is … Continue reading #YesAllWomen: Stop Repackaging Gender Discrimination

New Vine Messages and What It Means for Brands

Vine has been introducing some small changes here and there since the platform launched. We have seen subtle design and feature updates, like filtering between reposts and user content,moving segments around when creating a video and being able to save clips for later. Vine Messages is the first change that introduces a new form of interaction. Users are now able to send 6 second videos as private messages … Continue reading New Vine Messages and What It Means for Brands

Can Instagram Be More Brand-Friendly? Please.

Wishful thinking on new features I hope Instagram will someday consider. It would be nice if the biggest platform to date focused on visual was a bit more brand friendly. VERIFIED ACCOUNTS Verified accounts would not hurt. In fact, they would make a lot of lives (or maybe just mine) a lot easier. If a brand is to rely solely on social media for account exposure, it becomes … Continue reading Can Instagram Be More Brand-Friendly? Please.

JLT Tamweel Fire Update: How You Can Help

UPDATE  – 22nd of November Link: http://www.dmcc.ae/jltcommunity/ UPDATE There’s been confirmation on zero casualties and no serious injuries but the building is completely charred on one side and all that remains on top is a metal outline of what was there. According to The National, the residents of Tamweel Tower were allowed 10 minutes each today to visit their homes and collect their belongings. More details … Continue reading JLT Tamweel Fire Update: How You Can Help

The Jumeirah Lake Towers fire in Tamweel

Almost all of Dubai, or at least its Jumeirah Lake Towers residents, must have heard about yesterday’s fire in Tamweel Building, Cluster U by now. From someone who saw it first hand, it was as bad as the pictures suggest and worse. Tamweel burnt for over 5 hours straight. It’s right behind the building I live in so they evacuated us too for safety reasons. … Continue reading The Jumeirah Lake Towers fire in Tamweel