Dubai Madame: Ezra Santos’ Fashion Show, Glamour and Temptation

On April 27th 2010, Ezra Santos’ first solo fashion show “In the Beginning” aspires to show the women of Dubai the world of temptation they carry within them. Held at Madinat Jumeirah, ladies can expect a collection highlighting the feminine and alluring side of being a woman. “It’s all about Eve.” He smiles. “It’s all about the sin”. His atelier reflects his edgy sense of … Continue reading Dubai Madame: Ezra Santos’ Fashion Show, Glamour and Temptation

Arabian Gazette: Four Steps to an Outreach Program

Sneezers. Or as they are more commonly known, social influencers. The popular kids on the block, so to speak. This type of social user has a high reach, as defined both by number of followers and who these followers are. As published in Arabian Gazette, the article below covers how to differentiate influencers from brand ambassadors, how to build a connection with them and eventually use them as … Continue reading Arabian Gazette: Four Steps to an Outreach Program

Entrepreneur: Can Instagram Really Launch Your Business?

Whether a startup or an established brand, all businesses have one common chip to play: social media. For entrepreneurs especially, the rise of social networks for digital marketing has offered a new, free arena to use for brand awareness and visibility, raising the question are certain platforms more adept at launching businesses than others? Here’s my take on the benefits of Instagram in particular for … Continue reading Entrepreneur: Can Instagram Really Launch Your Business?