In celebration of #MyDubai’s first birthday on January 5th 2015, the city’s storytellers will be able to see their images and videos displayed on a 19.5m x 19.5m LED screen set near Burj Khalifa for the duration of the month. The content will be pulled from the official Instagram account @MyDubai, referred to as the initiative’s e-museum, which has been actively sharing posts from the community … Continue reading #MyDubai, Now A New Icon For The City
Facebook, Twitter, Instagram and even Snapchat all launched with promises of protecting user data and existing only for virtual interaction. But fan bases grew, privacy statements bent and today we are more or less sitting ducks for marketeers to target their promoted campaigns at. And then came Ello. Simple, clean-cut and with an ad-free promise. Their manifesto alone, here, should be enough to send all … Continue reading Is Ello a different social media animal?
Whether a startup or an established brand, all businesses have one common chip to play: social media. For entrepreneurs especially, the rise of social networks for digital marketing has offered a new, free arena to use for brand awareness and visibility, raising the question are certain platforms more adept at launching businesses than others? Here’s my take on the benefits of Instagram in particular for … Continue reading Entrepreneur: Can Instagram Really Launch Your Business?
With the World Cup drawing near, brands from all over the world are pulling out their big guns. For the time being the biggest players in the Middle East are Lays Arabia and Chipsy, its local representative in Egypt, with their Flavors Cup campaign. The two teamed up to set the first truly regional social campaign in the Middle East. It is also the first campaign of … Continue reading Lays Arabia & Chipsy: The First Regional Social Campaign. Ever.
On Friday May 23, Elliot Rodger, 22, went on a killing spree in Santa Barbara murdering 6 people and harming at least 13 before allegedly taking his own life. In a manifesto he had previously written titled “My Twisted World: The Story of Elliot Rodger”, he outlines his intentions of causing harm and his hatred towards women in particular for their rejection of him. What transpired next on Twitter is … Continue reading #YesAllWomen: Stop Repackaging Gender Discrimination
Dubai woke up a little late to Coca Cola’s Hello Happiness video, but when it did finally rise and shine the clip went viral while the feedback split into two strong camps. Genuine CSR or sleazy marketing to further Coke’s brand image? The video, created by Y&R Dubai, shows how Coke helped laborers get in touch with their families by using cola caps as currency for 3 minute international calls … Continue reading The viral Coca Cola Video that sparked a debate – Hello Happiness
This year’s MTV Movie Awards aired on April 13th and brought in over 2M interactions from #MTVMovieAwards alone. It also ruled Nielsen’s Twitter list at first place for the week, outshining Game of Thrones and Mad Men. Below are some of the stronger points of the ceremony’s social media approach: TWITTER MIRROR One of the more interesting social extensions was Twitter Mirror. This is a nifty new … Continue reading MTV Movie Awards 2014: Grumpy Cat, Twitter Mirror and a Reporter Gone Rogue
The long anticipated S4 premiere of Game of Thrones was both the most watched and the most social HBO episode to date, two achievements that seem to go hand in hand. #GameOfThrones and the direct account mentions alone brought in over 455K interactions on April 6th, the night of the launch. In parallel, it aired to 6.6M viewers, taking home the title for most watched HBO … Continue reading Why The Whole Realm Tweeted for #GameOfThrones
Emirates airline joined Twitter as @Emirates on March 26th 2014. They worked with a strong exposure plan relying on welcome tweets from partnership clubs like AC Milan, Arsenal and Hamburger SV and a consistent approach to fan interaction. The account amassed 40K followers in 10 days, and to a verified account, but the big bang was the release of the #AllTimeGreats advert using their recent Global Ambassadors Pelé and … Continue reading #AllTimeGreats – Pelé and Cristiano Ronaldo in Emirates Airline Advert