Entrepreneur: Can Instagram Really Launch Your Business?

Whether a startup or an established brand, all businesses have one common chip to play: social media. For entrepreneurs especially, the rise of social networks for digital marketing has offered a new, free arena to use for brand awareness and visibility, raising the question are certain platforms more adept at launching businesses than others? Here’s my take on the benefits of Instagram in particular for … Continue reading Entrepreneur: Can Instagram Really Launch Your Business?

Lays Arabia & Chipsy: The First Regional Social Campaign. Ever.

With the World Cup drawing near, brands from all over the world are pulling out their big guns. For the time being the biggest players in the Middle East are Lays Arabia and Chipsy, its local representative in Egypt, with their Flavors Cup campaign. The two teamed up to set the first truly regional social campaign in the Middle East. It is also the first campaign of … Continue reading Lays Arabia & Chipsy: The First Regional Social Campaign. Ever.

#YesAllWomen: Stop Repackaging Gender Discrimination

On Friday May 23, Elliot Rodger, 22, went on a killing spree in Santa Barbara murdering 6 people and harming at least 13 before allegedly taking his own life. In a manifesto he had previously written titled “My Twisted World: The Story of Elliot Rodger”, he outlines his intentions of causing harm and his hatred towards women in particular for their rejection of him. What transpired next on Twitter is … Continue reading #YesAllWomen: Stop Repackaging Gender Discrimination

The viral Coca Cola Video that sparked a debate – Hello Happiness

Dubai woke up a little late to Coca Cola’s Hello Happiness video, but when it did finally rise and shine the clip went viral while the feedback split into two strong camps. Genuine CSR or sleazy marketing to further Coke’s brand image? The video, created by Y&R Dubai, shows how Coke helped laborers get in touch with their families by using cola caps as currency for 3 minute international calls … Continue reading The viral Coca Cola Video that sparked a debate – Hello Happiness

MTV Movie Awards 2014: Grumpy Cat, Twitter Mirror and a Reporter Gone Rogue

This year’s MTV Movie Awards aired on April 13th and brought in over 2M interactions from #MTVMovieAwards alone. It also ruled Nielsen’s Twitter list at first place for the week, outshining Game of Thrones and Mad Men. Below are some of the stronger points of the ceremony’s social media approach: TWITTER MIRROR One of the more interesting social extensions was Twitter Mirror. This is a nifty new … Continue reading MTV Movie Awards 2014: Grumpy Cat, Twitter Mirror and a Reporter Gone Rogue

Why The Whole Realm Tweeted for #GameOfThrones

The long anticipated S4 premiere of Game of Thrones was both the most watched and the most social HBO episode to date, two achievements that seem to go hand in hand. #GameOfThrones and the direct account mentions alone brought in over 455K interactions on April 6th, the night of the launch. In parallel, it aired to 6.6M viewers, taking home the title for most watched HBO … Continue reading Why The Whole Realm Tweeted for #GameOfThrones

#AllTimeGreats – Pelé and Cristiano Ronaldo in Emirates Airline Advert

Emirates airline joined Twitter as @Emirates on March 26th 2014. They worked with a strong exposure plan relying on welcome tweets from partnership clubs like AC Milan, Arsenal and Hamburger SV and a consistent approach to fan interaction. The account amassed 40K followers in 10 days, and to a verified account, but the big bang was the release of the #AllTimeGreats advert using their recent Global Ambassadors Pelé and … Continue reading #AllTimeGreats – Pelé and Cristiano Ronaldo in Emirates Airline Advert

New Vine Messages and What It Means for Brands

Vine has been introducing some small changes here and there since the platform launched. We have seen subtle design and feature updates, like filtering between reposts and user content,moving segments around when creating a video and being able to save clips for later. Vine Messages is the first change that introduces a new form of interaction. Users are now able to send 6 second videos as private messages … Continue reading New Vine Messages and What It Means for Brands

Google Maps April Fool 2014: Be The Pokemon Master!

Kudos to Google for a very creative April Fool’s. They hid 150 Pokémons around the world on Google Maps and asked players to catch ’em all. Winning prize is the chance to be “Pokemon Master” at Google. If only. Below are some location tips for the competitive souls like me trying to own this for bragging rights. Googleplex – there are loads there, move around the map USA – … Continue reading Google Maps April Fool 2014: Be The Pokemon Master!

Can Instagram Be More Brand-Friendly? Please.

Wishful thinking on new features I hope Instagram will someday consider. It would be nice if the biggest platform to date focused on visual was a bit more brand friendly. VERIFIED ACCOUNTS Verified accounts would not hurt. In fact, they would make a lot of lives (or maybe just mine) a lot easier. If a brand is to rely solely on social media for account exposure, it becomes … Continue reading Can Instagram Be More Brand-Friendly? Please.